Plagiarism and counterfeiting exist in many manufacturing industries, which makes it difficult for some enterprises to manage their brand image. Often after launching a new product, some small businesses or individual businesses begin to imitate and manufacture, which not only affects product promotion, but also affects the credibility of the corporate brand because consumers cannot effectively distinguish the authenticity of the product.

 

Faced with this problem, many companies are now beginning to pay attention to the protection of their own brands. Gradually gain the trust of consumers by marking the unique tracking code on the surface of the product and engraving the product LOGO in an obvious position. In addition, basically all regular manufacturers will mark the production date, manufacturer information, contact information and other information that consumers care about on the outer surface of the product, which makes users feel more at ease when purchasing products. These information marking methods range from the initial stickers and silk screen printing to the most popular laser marking and inkjet coding. The operation is becoming easier and more efficient. The logos on these products become the most important means of distinguishing them from counterfeit products.

 

Traditional anti-counterfeiting methods include stickers, silk screen printing, inkjet, etc., but with the development of laser technology, laser marking machines have been rapidly promoted and applied. Especially for industries such as fast-moving consumer goods, daily chemical products, and pharmaceutical products, the traditional inkjet method is likely to cause pollution in the workplace, while laser marking does not use any medium, does not produce any pollution, and is very safe. Now many mineral water and beverage manufacturers have begun to use laser marking equipment on the assembly line, which is not only more environmentally friendly, but also very efficient. Medical supplies are even more rigorous, especially for capsules, masks and other items that can only be marked with product information using laser marking technology.

 

1. Laser marking has more efficient traceability

Once fake and shoddy products start to circulate in the market, it will undoubtedly be a disaster for the reputation of the corporate brand. Laser marking information is permanent, not easy to erase, not easy to fall off, and can be traced back, making it easier for companies to protect their rights.

2. Laser marking has lower operating costs

Fiber laser marking machine does not need to add other consumables, there is no additional material cost, and it can be used after power-on, so the operating cost is very low. In addition, laser marking has high efficiency and can save a certain amount of labor costs.

3. Laser marking has higher environmental protection advantages

Traditional ink printing may penetrate the outer packaging of food and affect the health of consumers. The use of laser marking machines is non-toxic and harmless, and is in line with people's health concepts. And it does not produce any pollutants, which is more environmentally friendly.

4. Laser marking has a wider range of applications

Compared with traditional inkjet marking methods, laser marking machines can be applied to a wider range of materials. Various metals including stainless steel and carbon steel, and various non-metallic materials such as glass, ceramics, plastics, leather, etc., can be permanently marked with high quality on their surfaces. Moreover, laser marking has no force on the surface of the workpiece, no mechanical deformation, and higher marking quality.

5. Laser marking has a higher degree of recognition

Fiber laser marking machine can engrave various characters, symbols and patterns, and can also customize character graphics according to product characteristics. The size of characters can range from millimeters to microns, which is extremely difficult to forge. While anti-counterfeiting, enhance the brand image.

 

Although the choice of which marking method to use for a product depends on the nature of the industry, product attributes and cost control, the current application of laser marking technology and laser marking equipment is very mature. Moreover, the prices of handheld laser marking machine and desktop laser marking machine are already very cheap, about 2,000 US dollars. Therefore, in terms of technological development trends and improving corporate brand influence, laser marking is still the best choice.